Feasibility studies for analyzing export markets in Nordic, Western Europe and CIS countries were carried out by order of the Association of Lithuanian Printing Industries. The study focused on companies that are working in the printing sector with the goal of evaluating export opportunities to foreign regions and strengthening existing cooperation in this field.
Each feasibility study consists of two main parts: economic analysis of the region and sociological research based on interviews with representatives of large export companies. Sociological research helped to identify essential cultural and social aspects that have the greatest influence on the successful export to Sweden, United Kingdom and Russian Federation (countries that have the best conditions for export of printed products).
Based on the results of the research, steps to successful export (recommendations) have been provided. The goal of the steps is to help companies to export to Sweden, United Kingdom and Russian Federation more easily.
Feasibility studies for analyzing export markets in Nordic, Western Europe and CIS countries are the part of the Project “Export development of printing and related industries”.